Demo Environmentvs previous 90 days

Sales Overview

Live visibility into what your sales teams are actually closing.

5.3%
Sales Cost
€216.6K
vs previous 90 days
7.3%
Opportunities
1.4K
vs previous 90 days
1.8%
Cost per Opp
154 €
vs previous 90 days
6.1%
Pipeline Value
€6.7M
vs previous 90 days
7.2%
Closed Revenue
€2.4M
vs previous 90 days
1.7%
Sales ROI
11.00x
vs previous 90 days

Sales Performance Trends

Weekly breakdown across all sales channels

Sales Channel Breakdown

Performance by sales channel — sorted by closed revenue

Channel
Cost
Opps
CPO
Pipeline
Revenue
ROI
DS
Direct Sales
€48.2K
124
389 €
€1.2M
€386.0K
8.01x
AB
Account-Based
€24.8K
42
590 €
€840.0K
€312.0K
12.58x
IS
Inside Sales
€32.4K
218
149 €
€654.0K
€198.0K
6.11x
PC
Partner Channel
€18.6K
86
216 €
€516.0K
€172.0K
9.25x
IB
Inbound
€12.8K
312
41 €
€468.0K
€142.0K
11.09x
RF
Referrals
No paid spend
64
€384.0K
€128.0K
Organic

Data Activity

Recent sync events and updates

Salesforce opportunity data synced

Salesforce CRM·1 hour ago

Pipeline snapshot updated

Revenue Intelligence·2 hours ago

Sales rep activity scores refreshed

Outreach.io·4 hours ago

Weekly sales performance report generated

System·8 hours ago

Partner pipeline data imported

PartnerStack·1 day ago

HubSpot deal stage changes reconciled

HubSpot CRM·2 days ago

AI Insights

Generated from your last reporting period

Live

Account-Based selling driving highest deal sizes

ABM initiatives generated €312K revenue at 12.58x ROI with an average deal size of €7.4K. Consider expanding target account lists by 20-30% next quarter.

Win-back campaign underperforming expectations

The Win-Back initiative is returning 5.12x ROI against a €241 cost-per-opportunity. Re-engagement rates are 18% below target. Consider refining the offer or pausing.

Customer upsell showing exceptional efficiency

Upsell initiative returned 15.0x ROI on minimal investment. Expanding the dedicated upsell team from 2 to 4 reps could meaningfully accelerate net revenue retention.

Discovery-to-proposal conversion trending down

Conversion from Discovery Calls to Proposals dropped from 52% to 49.4% this quarter. Sales enablement may need to refresh the value proposition deck and objection handling.

Partner channel ramping ahead of schedule

Partner-sourced pipeline grew 34% QoQ while cost per opportunity remained stable. New partner onboarding program appears to be accelerating time-to-first-deal.